91吃瓜网

by Ela Schwartz

Enroll in Social Media and one thing you won鈥檛 hear , M.P.S. 鈥�85, tell you is to power off your smartphone or tablet. That鈥檚 because , , , blogging and all things online are a part of his course curriculum. The class was introduced in Spring 2013 and is scheduled to return in Spring 2014.

But forget about watching cute cat videos or updating your relationship status鈥攖his course teaches how social media has permeated all aspects of the business world and how future executives can utilize this vital tool.

鈥淪ocial media is no longer just something fun to do; it鈥檚 built into the [millennial] generation鈥檚 everyday lives,鈥� said Mr. Fogel, who was awarded the . 鈥淚f you鈥檙e a , you can learn how to apply your skills to data analytics. can use it to build campaigns. [Human resources] departments use social media for recruiting and employment branding, and risk management needs to understand the legalities involved in a business鈥檚 social media policy and online presence.鈥�

Appropriately, the class is social in nature. Mr. Fogel has students break into teams to create and populate blogs with written, video and audio content, and then they are tasked to utilize RSS and Twitter feeds and analyze data on the back end.

Mr. Fogel is not a social media expert per se鈥攈e is a seasoned HR professional who is currently chief human resources officer at the , the same firm Adelphi named 2013 Employer of the Year. But 鈥淚 have strong ties in the social media community,鈥� he said, which he has taken advantage of by bringing guest speakers from the worlds of advertising and marketing听into the classroom, including an expert on Twitter who did what Mr. Fogel described as a 鈥渏aw-dropping presentation鈥� on the possibilities of the platform.

Mr. Fogel’s enthusiasm for being part of the ever-evolving world of social media is palpable when he said he鈥檇 rank teaching the class equal to setting foot in Beijing for the first time.听 As he summed it up: 鈥淚t鈥檚 a very cool class.鈥�