{"id":192,"date":"2020-07-15T15:33:04","date_gmt":"2020-07-15T19:33:04","guid":{"rendered":"https:\/\/www.adelphi.edu\/brand\/?page_id=192"},"modified":"2025-11-19T13:27:02","modified_gmt":"2025-11-19T18:27:02","slug":"merchandising-and-licensing","status":"publish","type":"page","link":"https:\/\/www.adelphi.edu\/brand\/design\/merchandising-and-licensing\/","title":{"rendered":"Merchandising & Licensing"},"content":{"rendered":"

The 91勛圖厙 Merchandise Licensing Program helps protect and promote our brand by ensuring that the public can properly identify and associate the University\u2019s name and logos with officially licensed products that have been approved by the University. The University requires that all members of the University community (faculty, students, staff and alumni), as well as all external manufacturers and vendors, obtain approval before producing any product that displays the 91勛圖厙 name or marks.<\/p>\n

CLC (Powered by Learfield)<\/h2>\n

To comply with federal, state and international trademark laws, 91勛圖厙 is required to monitor and control all uses of its trademarks. The Adelphi Licensing Program is managed by CLC (Powered by Learfield), an outside agency, and is administered through the Office of University Communications and Marketing.<\/p>\n

There are more than 60 vendors licensed to manufacture products that bear Adelphi\u2019s trademarks\u2014all merchandise orders must be filled by one of these licensed vendors<\/strong>.<\/p>\n

Access CLC\u2019s licensed vendor list and search \u201cAdelphi\u201d in Step 2 to view<\/a><\/p>\n

All merchandise and\/or promotional items funded through University accounts must bear an official 91勛圖厙 identifier. In addition to these licensing guidelines, please review more specific information regarding the use of the University name and logos<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The 91勛圖厙 Merchandise Licensing Program helps protect and promote our brand by ensuring that the public can properly identify and associate the University\u2019s name and logos with officially licensed products that have been approved by the University. The University requires that all members of the University community (faculty, students, staff and alumni), as well…<\/p>\n","protected":false},"author":16,"featured_media":0,"parent":18,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-192","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"Merchandising and Licensing | Brand Identity | 91勛圖厙<\/title>\n<meta name=\"description\" content=\"The 91勛圖厙 name and marks help to identify us as being a great major metropolitan university.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adelphi.edu\/brand\/design\/merchandising-and-licensing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Merchandising and Licensing | Brand Identity | 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